“To catch the
reader's attention, place an interesting sentence or
quote from the story here.”
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Civilians Hanged for Murder of U.S. Airmen
The purpose
of a newsletter is to provide specialized information
to a targeted audience. Newsletters can be a great
way to market your product or service, and also
create credibility and build your organization's
identity among peers, members, employees, or vendors.
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First, determine
the audience of the newsletter. This could be anyone
who might benefit from the information it contains,
for example, employees or people interested in purchasing
a product or requesting your service.
You can compile a mailing
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list from
business reply cards, customer information sheets,
Business cards collected at trade shows, or membership
lists. You might consider purchasing a mailing list
from a company.
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Times for Nagasaki Youth
| Next, establish how much
time and money you can spend on your newsletter.
These factors will help determine how frequently
you publish your newsletter at least quarterly so
that it's considered a consistent source of information.
Your customers or |
employees will look forward
to its arrival.
Your headline is an important part of the newsletter
and should be considered carefully.
In a few words, it should accurately represent the
contents of the story and draw readers into the
|
story. Develop the headline
before you write the story. This way, the headline
will help you keep the story focused.
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Inside
Story Headline
Examples of possible
headlines include Product Wins Industry Award, New
Product Can Save You Time, Membership Drive Exceeds
Goals, and New Office Opens Near You.
One benefit of using your newsletter as a promotional
tool is that you can reuse content from other marketing
materials, such as press releases, market studies,
and reports. This is the |
Basics of a Newsletter.
While your main goal of distributing a newsletter
might be to sell your product or service, the key
to a successful newsletter is making it useful to
your readers.
A great way to add useful content to your newsletter
is to develop and write your own articles, or include
a calendar of upcoming events or a
|
special offer.
In a few words, it should accurately represent the
contents of the story and draw readers into the
story. Develop the headline before you write the
story. This way, the headline will help you keep
the story focused.
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