War Times Newspaper - AccuNet AP Multimedia Archive Teacher's Guide

	WAR NEWS		Page 6 of 8

	Inside Story Headline
“To catch the reader's attention, place an interesting sentence or quote from the story here.”	The purpose of a newsletter is to provide specialized information to a targeted audience. Newsletters can be a great way to market your product or service, and also create credibility and build your organization's identity among peers, members, employees, or vendors.	First, determine the audience of the newsletter. This could be anyone who might benefit from the information it contains, for example, employees or people interested in purchasing a product or requesting your service.	You can compile a mailing list from business reply cards, customer information sheets, Business cards collected at trade shows, or membership lists. You might consider purchasing a mailing list from a company.

The Dismal Aftermath of War for Many Germans
Much of the content you put in your newsletter can also be used for your Web site. Microsoft Word offers a simple way to convert your newsletter to a Web publication. So, when you're finished writing your newsletter, convert it to a Web site and post it. The subject matter that appears in newsletters is	virtually endless. You can include stories that focus on current technologies or innovations in your field. You may also want to note business or economic trends, or make predictions for your customers or clients. If the newsletter is distributed internally, you might comment upon new	procedures or vendors needs. Selecting pictures or graphics is an important part of adding content to your newsletter.	Berlin Residents Search for Food and Fuel

	Inside Story Headline
“To catch the reader's attention, place an interesting sentence or quote from the story here.”	In a few words, it should accurately represent the contents of the story and draw readers into the story. Develop the headline before you write the story. This way, the headline will help you keep the story focused. Examples of possible headlines include Product Wins Industry Award, New	Product Can Save You Time, Membership Drive Exceeds Goals, and New Office Opens Near You. One benefit of using your newsletter as a promotional tool is that you can reuse content from other marketing materials, such as press releases, market studies and reports.	While your main goal of distributing a newsletter might be to sell your product or service, the key to a successful newsletter is making it useful to your readers.