Inside
Story Headline
The purpose
of a newsletter is to provide specialized information
to a targeted audience. Newsletters can be a great
way to market your product or service, and also
create credibility and build your organization's
identity among peers, members, employees, or vendors.
First, determine the audience of the newsletter.
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This could
be anyone who might benefit from the information
it contains, for example, employees or people interested
in purchasing a product or requesting your service.
You can compile a mailing list from business reply
cards, customer information sheets, Business cards
collected at trade shows, or membership lists. You
|
might consider
purchasing a mailing list from a company.
If you explore the Project Gallery, you will find
many publications that match the style of your newsletter.
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Displaced
Germans Leave Berlin with Few Possessions
In a few words, it should
accurately represent the contents of the story and
draw readers into the story. Develop the headline
before you write the story. This way, the headline
will help you keep the story focused.
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Examples of possible
headlines include Product Wins Industry Award, New
Product Can Save You Time, Membership Drive Exceeds
Goals, and New Office Opens Near You.
One benefit of using your newsletter as a
|
promotional tool is that
you can reuse content from other marketing materials,
such as press releases and market studies. |
Inside
Story Headline
The purpose
of a newsletter is to provide specialized information
to a targeted audience. Newsletters can be a great
way to market your product or service, and also
create credibility and build your organization's
identity among peers, members, employees, or vendors.
First, determine the audience of the newsletter.
This could be anyone who might benefit from theinformation
it contains, for
|
example,
employees or people interested in purchasing a product
or requesting your service.
You can compile a mailing list from business reply
cards, customer information sheets, Business cards
collected at trade shows, or membership lists. You
might consider purchasing a mailing list from a
company. |
Next, establish
how much time and money you can spend on your newsletter.
These factors will help determine how frequently
you publish your newsletter at least quarterly so
that it's considered a consistent source of information.
Your customers or employees will look forward to
its arrival.
|
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“To catch the reader's attention,
place an interesting sentence or quote from the story
here.”
“To catch the
reader's attention, place an interesting sentence or
quote from the story here.”
|
